And - surprise! - I have thoughts on the matter.
1) I hate when radio shows and stations do this. The whole introduction thing. "On this show, we'll talk about this, this, and this, and I'm the funny guy and he's the not-as-funny guy..." Instead of telling the listener what they will be and won't be listening to, how about just getting to it? I'm a firm believer in that the listener actually decides what they will and won't listen to.
These 'introduction' shows are a little too self-serving for me as well. I've had to do one before while in Memphis with Dan Wolken, who now writes for The Daily. I kept our 'introduction' to less than 90 seconds. Then, I turned the conversation to Memphis Tiger basketball, which is what we thought people actually wanted to listen to.
But this introduction went for an hour. In attendance were Eli Gold, Stan White, Matt Coulter, Tim Brando did an extended segment via phone, and Rick Burgess and Bill 'Bubba' Bussey. (As radio personalities, I'm an extremely big fan of Rick and Bubba - what these two have been able to do over the past fifteen years is beyond amazing. Their program may or may not be your cup of tea, but they are both extremely successful radio personalities, and they and their team 'get it'. I've got no issues with Rick & Bubba.)
|Rick & Bubba. Great guys.|
Great show. But not a sports show.
What this show obviously does is plays the role as a placeholder for Finebaum to move over to Cox. But what if Finebaum's legal troubles do in fact keep him from being able to make a move? Can you maintain your afternoon drive on a sports station not being a sports show?
...And one that's on a NINE HOUR tape-delay?
That's important, guys. Sports radio is an extremely time-sensitive medium. Probably the most immediate medium there is (perhaps tied with Twitter). Breaking news, instant reaction, and you don't need to wait on video or to script a teleprompter like TV. You hear it, you say it, right then.
News breaks all the time. It doesn't wait.
So play this scenario out: with the afternoon drive show on tape-delay from nine hours before, how does 97.3 The Zone handle Tom Brady's death in an airplane accident that occurred at 3:15 PM? Michael Jordan is arrested on murder charges? It breaks that Tiger Woods is on the run after kidnapping his kids?
I don't know if the R&B replay would continue, because I wouldn't be listening to it. I (and you) would be listening to whoever's talking about the BREAKING NEWS.
Again, I'm pro-Rick and Bubba, I just don't know if this is sustainable.
|The only picture I could find of both Eli and Stan.|
And a guy in a sombrero.
WHAT? If I was the program director at The Zone, I would have stabbed myself in the ear with a dull pencil. Repeatedly.
Again, LOCAL > NATIONAL. That applies to topics too.
To rub it in further, Eli went on to list topics of the program including the PGA, the NFL, Major League Baseball, and may have even listed the Tour de France - I'm not sure because I was blacking out while listening.