Friday, July 20, 2012

Aurora Tragedy & Its Economic Fallout

Batman marketing getting a shakeup.

Obviously the worst part about all of this is the senseless loss of life. Just a really stupid thing to do, and immeasurably unfair to the deceased, injured, and to those close to them.

As a marketer, I try to also think about how I would react if I was promoting this film. What the hell do you do?

Well, the TDKR execs are making a call:

They are pulling back big time.

I had a buddy who placed an entertainment bet on the over $202 million domestic box office for the opening weekend. I don't think he's going to win that bet.

With all the sadness that this awful situation brings, it also brings a major economic impact. Network TV, cable, digital... There's going to be a lot of expected revenue for these entities that won't be there.

It's going to be interesting to see just how this affects the box office gross. It makes me skeptical of going to a movie theater. Or if not skeptical, maybe anxious. And I don't think I'm the only one.

I could probably do a 5,000+ word piece on guns, society, and where we are in the world today, but I'll spare it for now.

In the economic silo, this tragedy's impact has a wide net, possibly close to $100+ million when taking into account box office and as buys. Big numbers.